The Directorate of Dairy Development, initially based all their activities on the concept of procurement, processing and distribution of milk. One of their major aim being the economic upliftment of rural milk producers and extending help to the urban consumers to get good quality milk at a reasonable price. However, there has been a change in the department's view. The Directorate has understood the importance of acting in a facilitating and regulatory role. 

Based on their strategic shift, the Directorate:

• Act as a facilitator to dairy farmers and other stakeholders
• Act as a regulator of market milk and other products to ensure food safety as per statutory provisions  

Under these role the department will engage in activities like:

• Awareness and capacity building of stakeholders in the sector
• Exposure visits for Farmers & Departmental Officers
• Formation of DCSs, Milk Unions and Dairy Federation.
• Creation of need based infrastructures for various stakeholders
• Quality check of milk and milk products under FSSAI
• Check and inspection of manufacturing facilities of milk and milk products in the state